How to Utilize Sensory Marketing
Do you remember the last time you bought a new car? Why was it that you chose one specific model and brand over another?
Was it the horsepower under the hood, the power train, the transmission or maybe even the entertainment system? Was it the design...
When we talk about brands and their images among target groups, we talk about their fame, reputation and added value stored in the only possible place – a person’s mind. But there are a lot of physical spaces where consumers meet brands, these channels provide the primary data for brand...
According to Rieunier (2002), the sensory marketing approach tries to fill in the deficiencies of the "traditional marketing" which is too rational. Classic marketing is based on the idea that the customer is rational, that his behaviour is broke up in defined reasoned steps, according to the...