When companies connect with customers’ emotions, the payoff can be huge. Consider these examples: After a major bank introduced a credit card for Millennials that was designed to inspire emotional connection, use among the segment increased by 70% and new account growth rose by 40%.
How to Utilize Sensory Marketing
Do you remember the last time you bought a new car? Why was it that you chose one specific model and brand over another?
Was it the horsepower under the hood, the power train, the transmission or maybe even the entertainment system? Was it the design...
When we talk about brands and their images among target groups, we talk about their fame, reputation and added value stored in the only possible place – a person’s mind. But there are a lot of physical spaces where consumers meet brands, these channels provide the primary data for brand...